Writing great headlines is one of the most overlooked skill by bloggers.
I read a ton of headlines when I’m looking at Pinterest pins or keyword researching.
And I have to tell you, most headlines written are really bad.
A headlines goal
The MAIN THING a headline needs to do is grab attention, and then entice the reader to click it.
Just think of all the click bait headlines you see on Facebook. They infest your feed. Why? Because they work! They get readers to click through to see what the headline promised.
Now, what’s on the other side after a click is made is another story…. and another blog post. You obviously want to give the reader what you promised.
But without that click first, you’ve failed.
So writing excellent compelling headlines is EXTREMELY important.
headline writing is a skill that takes time
Writing great headlines won’t come willy nilly. It will take practice.
There are some great tools online that checks headlines for you.
Now, I’m for and against these headline analyzing tools. I feel they can help, especially for new bloggers and writers who aren’t familiar with what makes a headline great.
There’s nothing better than your own brain though! A tool just helps you. Ultimately, you want to use your brain to figure out of this is a good headline for the topic you are writing about.
With that said, here are my top 5 tools that analyze headlines
The only 3 headline analyzers you’ll need
This is my favorite headline checker because it’s dead simple to use. All you need to do is copy and paste your headline into their box and it will tell you how compelling of a headline you have based on emotional marketing value (EMV), which is a score based on intellectual, empathetic, and spiritual impact.
The higher your EMV the better headline you have. Just remember that it scores it based on the words you use in your headline. You still want to use your brain to make sure it is a headline that makes sense.
Another excellent tool is Sharethrough’s headline analyzer. I would compare it to the one above in terms of effectiveness and ease of use. I would argue that it will probably be a better headline analyzer than the one above for newbies who really don’t know how to write good headlines.
This headline analyzer give you more data about your headline which makes it helpful for beginners. It tells you your headline score (out of 100), along with the strengths of your headline. And maybe more importantly, it gives you suggestions on what you can do to improve your headline. It also gives you engagement and impression scores which will give you an idea of how effective the headline will be to get clicks, especially if you are doing any type of paid advertising with ads.
Co Schedule calls themselves the #1 headline analyzer. Maybe. I don’t like that you have to submit some personal info before they analyze your headline. They basically want to capture your info first so they can follow up with you by email. There’s nothing wrong with that but it’s an extra step to take.
As far as the headline tool itself, it’s pretty good. It gives you the same type of data as the above two I mentioned already. This tool is meant to help you write better email titles, headlines for your blog posts, social media posts, etc. So they gear their tool towards helping you with these things.
I would say, of all the headline analyzers available, Co Schedule is probably the most popular one that is talked and mentioned about the most.
How effective are headline checkers?
I think headline analyzers are effective at helping you judge how good a headline is from the perspective of how long it is, how many emotional words it has, and how impactful it COULD be.
But you almost must use your brain with these tools. For example, with the Sharethrough headline analyzer, I threw in a bunch of emotional words that don’t make sense into the analyzer and got back an okay score. But in real life, nobody would ever click that headline.
Headline analyzers are great as a second check
I feel headline analyzers have their place as a second look at your headline you’ve just crafted, albeit from a computers perspective. Since your headlines are so important, it’s a nice tool to use to get another opinion on your headline.
How to write better headlines
You want to always be improving your headline writing.
What I suggest is to pay attention to every headline you read from now on no matter where it is. Start thinking about what it is about this headline that moved you to click. And if it didn’t entice you to click it, then think about why as well. Over time, you’ll get an “eye” for what is a good headline and what isn’t.
Also, start collecting headlines. This is such an invaluable tool. I use Evernote to write down any headline I come across that I like. I study these headlines every now and then to keep my brain sharp. And I use this list of headlines to write my headlines for my blog posts. It’s amazing how easy it is to come up with great headlines when you have a big list of them already. I just tweak it a little and viola, I have a new compelling headline that’s perfect for my blog posts, social media posts, and email posts.
Remember, headline checkers are just are tool
These free headline checkers are simply a tool that gives you an idea of how powerful and impactful your headline is, which will ultimate drive click through rates to your blog post, email, or social media.
Your headline still needs to make grammatical sense, and from what I can tell, these headline tools aren’t the greatest at identifying that. Along with that, you want to write headlines that your niche of people will “get”. For example, a headline like “dope boys livin’ the dope life in L.A” would make zero sense to a headline checker tool. But, it is a headline that would make sense to the specific niche of “dope boys”, and could interest them and get click throughs.
A free tool that checks your headlines probably won’t be able to figure that out.
But again, with that said, for the most part, if you’re writing headlines like “how to eat a lot of mayo without getting fat”, it can help identify how impactful this headline could be when you use a tool that analyzes headlines.
Have you used headline analyzers?
What’s your opinion on them? Let me know in the comment section below.