Back in high school, there were only a handful of girls who were the cream of the crop.
Every guy imagined what it would be like to be with them, but everyone knew there were only a few guys who could bat at that level.
Me? I’d say I was about average – maybe a little above average if I was feeling good.
I wasn’t someone who day dreamed into la la land. I knew what my status was and understood what type of girl I could and couldn’t get.
And then there were the low hanging fruit girls who gave you the “deer in headlights” look if you gave them any attention at all – who everyone could easily have.
Why am I telling you this?
Because there is a big marketing lesson here…
Your website is kinda like being a boy in high school.
Guys generally get with girls with similar statuses. It’s how the universe works.
Online – it’s fairly similar.
Your website has a certain “ranking power” based on how authoritative Google feels it is. Your Domain Authority (DA) is a good measure of that.
You can rank in the top 10 of Google for certain keywords simply by hitting the publish button.
The amount of keywords you can rank for increases significantly when you have more authority – or in high school terms – you can get better quality girls if you’re a better quality dude.
The thing is this:
Most blogs and websites aren’t overly authoritative, but they write content optimized for competitive keywords hoping to rank for it.
It almost never works.
Because that would be like an average dude in high school trying to get with the hottest girls.
That just ain’t happening man.
What you’re better off doing is going for the forgotten girls who are desperate for attention. Your likelihood of success will be astronomical this way.
The bottom line:
If you want to rank for more keywords with as little effort as possible, you need to choose keywords that are easier to get (rank for).
But the problem is most people don’t know how to find the low hanging fruit.
That’s what this blog post is about – techniques for finding low competition keywords you can rank for just by hitting the publish button.
These keywords exist and they’re out there in every niche.
There are 2 main strategies I use to find low competition keywords that have good volume
Let’s get into it.
You’ll need a couple tools:
- A keyword research tool (I use Keysearch)
- Mozbar Chrome plugin (free)
A good keyword research tool is essential to find great keywords to rank for. I use Keysearch as stated above. Ahrefs is another great tool I recommend too (but it’s incredibly expensive for a beginner).
The Mozbar plugin is also another essential tool because it quickly shows you how authoritative a specific page on a website is as well as how authoritative a domain is overall.
I use both the tools above to really dig for golden keyword nuggets.
A golden keyword nugget has 3 things:
- low competition
- has high enough search volume
- is monetizable
This is the “keyword trifecta” I look for when digging for keywords. It means I’ll be able to rank for the keyword easily, which results in good traffic to my website, and that traffic converts into money in my pockets.
There’s nothing sweeter in SEO.
So let me show you how I find trifecta keywords!
1. Find forums in your niche
Forums are filled with people talking about a specific topic on a deep level. They will speak the “language” of the niche, using terms and slangs specific to the niche.
Forums are my favorite place to dig for keywords because forums traditionally do not rank well in Google.
People aren’t performing SEO on a forum post. So if a forum post is ranking in the top 10 of Google, it’s a very BIG sign that you can also rank in the top 10 of Google for the same keyword.
How to find forums in your niche
Hit up Google and search for the following:
- “niche” + forum
- “niche” + discussion board
- best “niche” forums
Ideally, you want to find forums that have a lower domain authority (DA) than you. The Mozbar plugin will tell you the DA of a website. However, since forums are inherently weak in ranking ability, I check all forums relevant to my niche.
Here’s an example using the baking niche:
I typed in “baking forum” into Google, and the first result that came up is www.baking-forums.com with a PA-18 DA-11.
This forum has weak page authority and domain authority. I could reasonably rank in the top 10 of Google for many keywords it ranks for – especially if I had a website with a higher domain authority.
The next step is to plug the baking forum website into SEMRush to see what keywords this weak forum is ranking for.
The first result is “can you freeze no bake cookies” which this website ranks 1st in Google for. The volume isn’t overly high at only 480. You’ll want to think about what you would do with this keyword if you were to get traffic from it. If you can come up with a way to make money from it, then it may be a keyword worth writing about. If you struggle to find a monetization strategy, you should probably skip it.
This keyword is not an easy keyword to monetize in my opinion – and at a volume of only 480 – I would skip it. However, If it had a volume of around 3000+, I would likely create an article around this keyword. It would take me around an hour to write a good 1500 word article, and it’s LIKELY I would rank in the top 10 of Google just by hitting the publish button alone.
Double checking the competition of a keyword
You want to type in each individual keyword you find into Google to see how competitive the top 10 is. We already know this low authority website is ranking #1 for this keyword, but I like to double check the overall top 10 competition if I will be writing on it.
Below is the top 3 results…
The weak forum is 1st as noted already.
In second position is a website that has a forum, and the forum portion is ranking for this keyword. Note that the forum is from 2005 which is forever ago. Google prefers to rank more recent content. And the title isn’t exactly “can you freeze no bake cookies”. It’s similar, but not exactly the same – which helps me when I want to rank EXACTLY for “can you freeze no bake cookies”.
In third position is another forum with a very high DA (82). Don’t let this scare you. It’s DA could be astronomically higher than your DA, but that doesn’t mean you can’t outrank it. Looking a little deeper, the PA is 0 which means the page itself has zero authority. Also, it’s an article from 2009 which is also a really old article. And the biggest indicator that I can outrank this result is the title “Delicious no-bake cookie recipe?” The title/forum post is about no bake cookie recipes, and NOT about if you can freeze no bake cookies.
The top 3 search results also have little to no links pointed to the page. The 2 links pointed at search result #2 are likely extremely low quality links a well.
Analyzing the results
If I had a baking blog with a DA of around 25-30, It would be VERY reasonable to assume I would rank top 10 for the keyword “can you freeze no bake cookies” by simply writing a SEO optimized article.
I would bet there is more than a 50% chance I would rank #1 for this keyword too. I will be writing a real 1500 word article that answers this keyword question fully. It would easily be the best search result which Google should recognize (hopefully – but you never know with Google).
Monetizing this type of keyword
“Can you freeze no bake cookies” has little to no monetization value. HOWEVER, even with a search volume of only 480, it may be worth your time because you will likely rank #1 for it.
To monetize this specific keyword, I would funnel traffic to other parts of my website where readers have an opportunity to buy an affiliate product or simply funnel them to other content they might like.
The likely best use of this keyword is to use it as a lead generation opportunity by capturing their emails.
I probably would not trying and monetize this keyword directly because people asking this question are not in the mindset to buy anything – I’d have to come up with something really compelling to make it work.
Go through all forums relevant to your niche
Although the example above is a low volume keyword, performing forum keyword research on a dozen forums or so will likely land you many high volume low competition keywords.
You’ll soon have a great list of keyword to base your next blog posts about.
The broader the scope of your website, the more flexibility you have with the type of keywords you can write on.
2. Find low competition competitor websites
You have tons of competing websites in your niche that are….. well…. not very competitive.
Chances are, they will rank for some keywords – and if you’re lucky – they could rank for great quality keywords you can snipe.
It’s ideal to find websites with lower domain authority than you because it will give you a better chance to outrank them. However, if you are building an authority site or will be back linking to the page you’re trying to rank for, you can attack keywords that are more competitive.
But this keyword research guide is about finding low competition keywords that have good search volume, so I’ll stick to that.
Finding competitors to steal keywords from
I want to first talk about how to assess the competition of a keyword without performing deep website analysis.
Assessing competition level for a keyword
I’m going to use the health/fitness industry in this example.
Type into Google something your target audience would type. You want to avoid a common search query like “how to get a bigger butt”, because these popular search terms are often dominated by big brand authority sites like prevention.com, cosmopolitan.com, and buzzfeed.com.
Let’s see what shows up when we type “how to get a bigger butt” into Google:
The image below shows the results of position 8, 9, and 10 in Google.
Though I said popular search terms like “how to get a bigger butt” should be avoided, I can see that this keyword is actually a keyword I could land on page 1 of Google for without a massive amount of work.
The three websites taking up the last 3 positions in the top 10 are somewhere between easy to medium competition. I don’t think I would be able to rank in the top 10 of Google simply by publishing a well written blog post on this topic, however, I could probably get into the top 10 with a few backlinks, a more authoritative domain (I’d say DA 30+), and a well written SEO article.
But let’s look at the top 3 results for this search term:
You always want to be in the top 3 spots in Google. You will get the lions share of traffic in these positions because most people only check out the top 3 search queries.
Analyzing the top 3 spots, I can see position 1 and 3 are BIG ASS authoritative sites. Google will rank these websites very favorably for keywords they deserve and don’t deserve to rank for. They will be hard to beat just on this fact alone.
The next thing I look at is the authority of the page itself. Again, position 1 and 3 have page authorities of 50+ which is very high. I will not outrank a page of this calibre simply by publishing a well written SEO article.
And lastly, all 3 search results target “how to get a bigger butt” pretty specifically. So if I wanted to rank in the top 3 for this keyword, I’d have to write a better article and then build more links than what the top 3 search results have.
That’s a lot of work.
And unless this specific keyword is extremely relevant to my business, I would pass on it.
You want to use the above method to analyze every potential keyword that could suit your website.
Let’s get into finding keywords that are high volume and rankable
Type in a search query your audience would use that isn’t as common.
For example, “weird ways to grow a bigger bum”
It’s likely I’ll find less authoritative websites ranking for more unique search queries.
Note: Keep in mind that I’m not trying to rank for this specific keyword phrase. I’m looking for low authority websites that rank for keywords related to my niche – and one great way to find these sites is to use a keyword phrase like above (which I made up off the top of my head).
The following search results came up for positions 6, 7, and 8.
So I found 3 websites with low domain authority, two of which are EXTREMELY low (9 & 13).
I can reasonably assume that whatever these websites ranks for, I can compete with them too.
Next, I need to analyze their keywords to see what they rank for. To do that, I use SEMRush.
plugging website #6 topbeautybrands.com into SEMRush, I can see all the keywords they rank for.
Below is their top search results:
One keyword jumps right out at me.
“breast enhancement cream” is a keyword they are ranking 5th for. This is an phenomenal keyword because it is a very “buyer” centric keyword – meaning people searching for something like this are looking to spend money. The volume at 3600 is decent as well. I plugged this keyword into Google and rate it as a medium competition keyword. I’d likely need to build a few backlinks in order to rank top 10.
So, it’s not an easy keyword. I’d skip it because I’m really looking for the easy pickings here.
I checked the other relevant keywords this website ranks for and they are in the easy-medium competition range – so basically, I’d likely need to build some backlinks in order to rank top 10. Again, if any of these keywords are super relevant to your business, they are worth writing about and building links to.
But we’re looking for low competition keywords we can rank in the top 10 with no extra work. So let’s move on the other two sites.
Site #7: biggerbuttocks.info (DA 9)
Plugging this website in SEMRush, I get these top results:
Their best ranking keyword is “butt enhancement cream” which they are ranking in position 3. On top of that, the search volume for this keyword is very good at 5400.
Just the fact that such a low authority domain ranks well for this buyer keyword is a good enough reason for me to go after this keyword.
But let’s look at the top 10 search results for “butt enhancement cream” to get a picture of the competition for this keyword.
Below is the top 3 search results:
Number 1 is Amazon – which won’t be so easy to beat.
BUT, ranking number 2 and 3 are websites with DA 13 and 9, with pretty low PA scores as well.
If these two non authoritative sites can rank in positions 2 and 3 in Google, YOU have a very strong chance to beat them if you have a more authoritative domain and write an good article that is optimized for SEO.
The bottom 3 positions are pretty junkie as well.
The last position is a website with ZERO authority for the page and domain. It basically confirms to me that I should be able to rank in the top 10 without doing anything more than writing a great SEO article and hitting the publish button.
The keyword “butt enhancement cream” 100% hits the trifecta criteria.
It’s a keyword with low competition, high search volume, and monetizeable.
It’s a winner!
If you’re in the health/fitness/beauty industry, I just found you a gem!
I also only analyzed the first result in SEMRush from website #7 (butt enhancement cream). This website ranks for thousands of keywords. I would go through all the keywords and pick out the keywords that have enough search volume and are relevant to my site.
A site like this could generate 5-15 quality keywords that I could use for future blog posts.
On to the next one…
Let’s check out website #8 howtogetabiggerbutt.info (DA 13).
in SEMRush, I see a bunch of keywords that I can tell will likely be super low competition.
However there’s one keyword that really stood out for me. It is “Aguaje Pills” – which this websites ranks 3rd for and it has a search volume of 1600.
It looks like this is a brand of butt enhancement pill.
Product specific keywords are great because people searching for them are interested in buying the product. You could easily promote that product, or say it’s not a good product and recommend something better.
Let’s look at the competition for this keyword.
In Google, spot #1 is occupied by a website with a PA 27 and DA 13. I likely will not outrank this website with just a well written article alone.
Spot #2 is a low authority Amazon page, but since Google loves Amazon, it’s a hit or miss to outrank them.
Spot #3 to #10 are a complete cake walk. A screen shot is below:
Every article in Google’s top 10 is specifically about this butt enhancement pill (Aguaje pill). This is usually bad because every page is focused on this topic specifically But, you can see that the quality of competition is extremely low.
Pay special attention to website #6 (bleachmyass.space/aguaje-pills). This PA-1 DA-1 (zero authority website) ranks 6th for this keyword. You absolutely should be able to crush this website. I would be downright mad if I wasn’t able to outrank it.
Bonus tip: I just found about 20 low competition websites during my research here. What I would also do now is plug each website into SEMRush to find more keywords each website ranks for. Remember, it’s likely these low competition websites have not done any real link building or may not even be optimized well for the keywords they rank for – it’s easy pickings to beat them.
You’ll also find keywords that these websites don’t rank well for when you look them up. If they are relevant keywords to your site, plug that keyword into Google and check out the top 10 to assess the overall strength of competition.
From this quick research alone – which would have taken me perhaps 20 minutes or so – I could reasonably find 20-30 great keywords. And this was all from one original search for “weird ways to grow a bigger butt”.
How to succeed with SEO
A lot of smart internet marketers have a lot of different advice about SEO.
They’re great. Don’t get me wrong.
But here me out right now.
The MOST important SEO skill is keyword research.
I promise you, if you suck at just about everything else, but you’re amazing at keyword research, you WILL make money online. Because you’ll be able to drive traffic to your site without any backlinking, promoting, building your brand, or whatever.
It’s always cool to learn new techniques. But I strongly encourage you to use and abuse the two low competition keyword research techniques I showed you today.
It just works so hellishly well, I never found a need to get any fancier when looking for low competition keywords.
What are your thoughts on the two keyword research methods I showed you today? Hit me up with a comment below!
If you found it useful let me know!