One of the biggest problems bloggers have is coming up with things to blog about.
I think we get inspiration and ideas of great things to talk about, but coming up with these things consistently is pretty hard for a lot of bloggers.
So I wanted to create this blog post that really help you with things to talk about. I’ll talk about what type of content you want to be talking about, and then go into where you can get inspiration for blog topics.
5 Things you should always be blogging about
1. Things that solve problems
The main reason someone reads your blog post is because they think it can solve a problem they have. To get your blog posts read from start to finish, you must blog about topics that help your reader solves problems. Before you write a single word, ask yourself, how am I helping my reader with this article. If you can’t figure that out, you’re wasting your time writing it. Because nobody will want to read it.
You want to write a list of all the things your readers have problems with. And then solve one problem from that large list of problems.
For example, let’s say I’m a blogger who talks about weight loss for 20 something females. My list of problems could include, self conscious issues, time management, eating disorders, motivation, etc. Each of the things I listed have a ton of mini issues within the main category.
For example, motivation for 20 something year olds wanting to lose weight could have problems with not seeing how eating poorly impacts them in the future, how men find motivated women attractive, or how to discover motivation. That’s 3 blog posts I could write about that’s related to motivation.
All 3 topics solve a big problem a 20 year old wanting to lose weight could have.
You want to ALWAYS focus your content on solving problems. Nobody wants to read about your walk with your dog in the rain last night. They want to make their life better. Keeping your readers problems in mind will make your blog super valuable, attracting readers to sign up for your email list because they want to hear more helpful information from you.
2. Your personal experiences with something
People want to know how you’ve done something or what your experience was with something. A blog is an excellent way to get this information out.
Most people want to read reviews about a product before they buy. When I buy something, I search online on forums, watch Youtube videos, read Amazon.com comments, etc, to see what people have to say about the product I’m about to buy. I look to other people’s experiences to help make a better decision. I could read reviews for hours, even days.
For you, you want to be writing a lot about the products, services, tools, or whatever relates to your audience. You want to share your experience with it and how it helped you or didn’t help you. Your readers and new readers are always looking to improve their life. So if you tell them about the new iPad you bought and the apps you’re using that’s helping you cut the time it takes to make graphics for your blog in half, your blogging readers will NEED to hear about this. They too will want to cut their blogging time in half, and will love you for sharing this time saving info with them.
And on the plus side, you can earn affiliate commissions with the product, services, tools, etc that you recommend. So on the making money side of blogging, talking about your experiences with things is a topic you should always be blogging about!
Just remember to talk about things you didn’t like too. If you used a service and didn’t like it, it’s a great blog post for your readers as well. You can talk about what you disliked about it and why you don’t recommend it, or explain who you might think could benefit from it even though you didn’t like it. You can also then recommend a different product that is related but you like more, which could make you affiliate sales too.
It’s a win/win as long as you’re being honest. The main thing is to show your experience with it. That’s what readers really want to hear. They can get product info from the vendors website. They wanna know what you personally liked and disliked about it. So get deep into that. give you readers a ton of detail so they can make an informed decision.
3. Useful resources and tools
I mentioned this above already because it ties into sharing your personal experiences with the tools and resources you use.
But in general, you want to talk about tools, products, services, etc often. Everyone is always looking to improve their lives. They know that products and services are made to help make life better for them. And they want to hear about it. A lot of times, they don’t even know this product or service existed.
I’m a part of a lot of Facebook groups about photography (my passion). I’m always interested in new tools, presets, camera gear, editing tools an techniques. It’s my geeky thing I love reading about. I scan these Facebook pages to see if anything interesting comes up. You see, I’m all for buying a new product if it can help me enough. A lot of times I don’t even know these things existed until someone talked about it. Do I think they are being spammy or promotional? Honestly, Hell no! If they can demonstrate how it can help me, I’m all in for learning more about it.
So for you and your blog, find what tools, resources, and services offered that your customers COULD benefit from using.
For example, if you blog about saving money, you can tell your reader about a new phone service that’s cheaper than the big traditional phone companies. Tell them it’s cheaper and explain the benefits and drawbacks. And then let your readers decide if it’s worth it or not. A lot of them will NOT know about these things. You, as a responsible blogger to your tribe of readers, need to be sharing this useful money saving info to them.
Hey, if you can help your reader cut $20 off their phone bill every month, they’re gonna love you. If you earn a commission from every person you refer, even better for you.
I think some people get scared when they talk about products. They feel making money somehow makes bogging about a topic “bad”. That’s not a good mindset. Here’s the deal. You are doing your readers a disservice if you don’t show them a new product/service that can help them. If you’re a money saving blog, you need to show them ways to save money. Period. Making money along the way is a bonus for the work you provide. And you deserve it.
4. Emotional topics and controversial topics
Topics that are get people emotional really drives them to feel something when they read your blog post. Controversial topics by nature also make people get emotional.
These topics are good to blog about because they encourage people to comment and share the article. A lot of content online is really really boring. A lot of niches are boring. Whether what you write about is boring or not, you want to vary what you write about by injecting emotional topics in here and there.
For example, if you blog about blogging, you can talk about buying links and why it’s something you SHOULD do. This is a very controversial topic, because some people are totally for it and some are completely against it and would never do that. This is a very stirring topic related to the boring subject of link building.
You can decide how you choose to talk about atopic like this. You can pick a side or be neutral. Either way, it’s a much more interesting topic than “10 ways to build effective backlinks”, which has been beaten to death.
To identify these types of emotional topics, you want to keep your ear to the ground so to speak. You want to know your niche well. If you spend time in groups and forums where your ideal audience likes to hang out, you’ll quickly find many topics that fall under this category. If you find a forum thread that has a ton of comments of people “bitching” back and forth, you know it’s a controversial topic that has divided a lot of people. This could be worth blogging about. Ultimately, it attracts attention to your blog. And we could all use a little more attention, right.
5. Topics that have been covered to death
Topics that have been covered to death are still worth writing about. They are covered to death because they are popular topics. And yes, while everyone has talked about it already and it may seem like you couldn’t possibly add anything new to it, TONS of people are still searching and looking for info related to this topic. And a ton of people are new to it and still require info.
For example, the topic of basic SEO is covered by SOOOOOO many bloggers already. But I’m still going to write an article about it so I can share it with my readers. As beaten to death SEO for beginners is, a ton of people do not know or understand how important it is. And it’s my duty to share this information with them when they read my blog and want to learn more about it.
What I would do is write my version of SEO for beginners and link to it throughout my blog posts when it makes sense to do so. This will help keep readers on my blog and think of me as someone who knows his stuff. The more material readers consume of mine, the more they should see me as someone they can learn from. That’s valuable to me when I want to promote products and services that can help them, because they will be more trustworthy of me and more likely to take my recommendation.
That’s the whole thing with blogging. You demonstrate your expertise and when it’s time to make some money, you have an audience who’s willing to listen to what you have to promote.
You want to talk about the basics of whatever your blog is about. You will for sure be attracting readers who don’t know a thing and need some sort of “quick start” guide. You’ll want something to show your readers, rather than linking out to an existing resource, shoeing your reader away.
I would create a page on your site that has the basics of your blog topic. For example, since I blog about blogging, I would create a page that talks about the basics of blogging. It could talk about content writing, basic SEO, getting traffic from social media, getting traffic from Google, etc. New bloggers who like me and what I have to say will be interested in reading this “beaten to death” info from me, instead of a different blog.
4 places to find things to blog about
It’s sometimes a little difficult to figure out what to blog about even if you have the above things I mentioned in mind. Even for me too.
So what you can do is browse around these places to find content ideas for your blog.
1. Pinterest// Pinterest is the bomb for finding content ideas. All you need to do is type in a topic related to your niche in the search bar and look at all the pins that come up. You’ll find pins directly about your topic and related topics too. It will give you a ton of content ideas for your blog
2. Facebook groups// I spend a good amount of time on Facebook groups. Especially the blogging and work from your laptop type groups. Why? Because these places have all my ideal readers. They are people looking to make their blog better in many many ways. And I get to see all the questions they ask and all the struggles they have. This is so important for me because I can then create content that answers these questions. I especially pay attention to any question that gets a ton of comments or gets people fired up.
3. Forums// Forums is one of my main go-to places to research what to write about. Forums are filled with people talking about their problems and success. And I get to see what topics are popular and what topics get ignored. I also get to see what topics are asked over and over and over again. All of this info is used to craft excellent blog posts that get’s readers reading my stuff!
4. Your competitors blog// Go to your competitors blogs and see what they are talking about. Pay special attention to blog posts that get a lot of comments or shares. Topics that got a lot of comments and shares may be worth writing about yourself. You will want to write the article in your own words of course. And you also want to differentiate your article from your competitor. It can’t look the same. But the main thing you want to do is write a BETTER article than your competitor. Figure out what you can add or what you can in depth more that will help readers. It takes work, but when you do this consistently, it makes you stand out. That’s what you need to do to succeed blogging today.
Keyword research is how I find content ideas
I know I mentioned a bunch of useful ways to find blog topics above, but actually, the main way I figure out what to talk about is through keyword research.
Keyword research is the act of finding specific words or phrases people type into Google when they search for things
So, if I am looking for blog content ideas, I could go to Google and type on “what to blog about”.
So why is keyword research worth your time?
The main thing keyword research does is tell you WHAT people are searching for online, and HOW MANY people are searching for these things.
This is critical, because it’s hard data and not fluff. It’s not something you thought up off the top of your head. It’s real data you can use to create blog posts people actually want to read.
This blog post about “what to blog about” came from keyword research. It tells me that roughly 720 people every month type in “what to blog about” into Google. So I have hard evidence that this topic is something people want. I won’t be wasting my time writing a blog post about a subject people don’t care about.
The second and more important reason why I keyword research is because it helps me rank better in Google. A person could type in many many different variations of keywords into Google when they want to find information about blog content ideas.
With a keyword tool, it tells me that roughly 720 people type in exactly “things to blog about”. So I have a better chance to rank in the top 10 of Google for the keyword phrase “what to blog about” if I tailor my article towards this keyword phrase.
An important aspect of SEO is to create tightly written content about a specific keyword in order to rank for it. I could very well end up ranking for many other related keywords, but the main keyword is my main target. Without keyword research, I’d have no clue what to target with a blog post.
I use SEMRush as my keyword tool. It’s amazing for finding keywords. I especially like using it to snipe keywords from my competitors.
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